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SFATA Issues Statement on Cambridge Study on Ads for ‘candy-flavored’ E-Cigarettes

SFATA Issues Statement on Cambridge Study on Ads for ‘candy-flavored’ E-Cigarettes

WASHINGTON, D.C., January 19, 2016 – The Smoke-Free Alternatives Trade Association (SFATA), the largest trade group representing the vapor industry, today issued a statement on a Cambridge study regarding ads for e-cigarettes:

“The primary question researchers set out to ask in this study was whether e-cig advertisements serve as a ‘re-normalization’ of smoking.  In this study, the answer was no. This experimental evidence suggests that what e-cigarette advertising influences is attitudes towards vaping, not smoking, in line with basic marketing and advertising theory.

“The historic decrease of smoking is another indication that the increased use of vapor products is not contributing to an increase or re-normalization of combustible tobacco. Electronic cigarettes are de-normalizing smoking. While data from CDC show a rise in the use of e-cigs and hookahs among middle and high school students, the survey also revealed no decline in overall tobacco use between 2011 and 2014. For the teens that continue to experiment, it is vital that parents and guardians talk to their children about not using any age-restricted product

“The industry is committed to keeping vapor products out of the hands of minors. According to 2015 Vape Shop Index, a survey conducted by ECigIntelligence, Roebling Research, E-Cigarette Forum and the Smoke-Free Alternatives Trade Association (SFATA), 85 percent of respondents (vape shops) reported the use of in-store signage to prevent underage sales. Similarly, more than half (54 percent) of vape shops do not allow minors to enter their stores.  SFATA instituted an ‘Age to Vape’ program for its retail store members in order to further codify our commitment to sensible age restrictions.

“Of the few companies that currently are advertising on traditional media, such as broadcast, they follow stringent guidelines not making any health or cessation claims.  Additionally, censoring the ability to advertise vapor products to adult smokers and vapers adds yet another obstacle to help reduce the pubic harm caused by smoking.”



Founded in 2012, the Smoke-Free Alternatives Trade Association (SFATA) is the largest trade association in the vapor products industry with more than 800 members and 19 chapters located across the country, representing online retailers, brick and mortar vendors, distributors, manufacturers, importers and wholesalers. For more information, visit SFATA.org or join the conversation on Facebook and Twitter @SFATA. Download a copy of SFATA’s “Top 10 Vapor Facts: Demystifying Misconceptions about the Vapor Industry” by visitinghttp://bit.ly/toptenvaporfacts.

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